This Privacy Policy (“Privacy Policy”) governs the manner in which Shor Machao (“Us” or “We”), a platform launched by E-Intellisense, collects, uses, and discloses information collected from users (each, a “User” or “You”) via the website www.shormachao.com (“Website”) or any forms submitted through online or offline channels (“Ancillary Channels”), collectively referred to as the Platform (“Platform”). This Privacy Policy applies to the Platform and the services (“Services”) offered by Shor Machao.

Please read the following terms of the Privacy Policy carefully to understand our practices regarding your personal data and how We will treat it. This Privacy Policy sets out the basis on which any personal data We collect from You, or that You provide to Us, will be processed by Us.

We will handle personal data in accordance with the terms of this Privacy Policy. If any intended use of personal data goes beyond the purposes envisioned during collection, We will notify You of such new purpose(s) to use your personal data.

1. THE DATA WE COLLECT ABOUT YOU

1.1. User Data:

To facilitate influencer marketing collaborations and provide our Services, we may collect, use, store, and transfer different kinds of personal data about you, including but not limited to:

• Identity Data: Name, username, alias, or similar identifier.
• Contact Data: Email address, phone number, and billing address.
• Profile Data: Your preferences, interests, demographics, and other information relevant to your profile as an influencer or a brand representative.
• Content Data: Text, images, videos, audio, and other content you upload to the Platform.
• Usage Data: Information about how you use the Platform, such as pages viewed, searches made, and features used.
• Transaction Data/Fees: Records of transactions on the platform, including barter arrangements or fees paid (if applicable).
• Device Data: Information about your device, such as IP address, browser type, operating system, and device identifiers.

1.2. Aggregated Data:

We may also collect, use, and share aggregated data, such as statistical or demographic data, for any purpose. However, suppose we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you. In that case, we will treat the combined data as personal data, and it will be used in accordance with this Privacy Policy.

2. HOW IS YOUR PERSONAL DATA COLLECTED?

2.1. Information You Give Us:

This includes personal data you submit through the Platform, such as during registration, creating a profile, applying for campaigns, participating in surveys, or contacting customer support.

2.2. Information We Collect Automatically:

Each time you visit our Platform or use our Apps, we may automatically collect information about your device and usage patterns using cookies and similar technologies.

2.3. Information from Third Parties:

We may receive personal data about you from third-party sources, such as social media platforms (if you connect your accounts) or publicly available sources.

3. HOW WE USE YOUR PERSONAL DATA

Shor Machao may use your personal data for the following purposes:

• Connect Brands and Influencers: To facilitate communication and collaboration between brands and influencers on the platform.
• Manage Campaigns: To process and manage barter arrangements and campaign details.
• Delivering Services: To provide, maintain, and improve our Platform and Services.
• Personalise your Experience: To personalise your experience on the Platform by recommending relevant campaigns or content.
• Send Marketing Communications: To send you marketing communications about Shor Machao or relevant third-party services (with your consent).
• Analyse Usage: To analyse how users interact with the Platform and improve our offerings.
• Respond to Inquiries: To respond to your questions and requests for customer support.
• Enforce Policies: To enforce our terms of service and other policies.
• Comply with Law: To comply with legal and regulatory obligations.

4. HOW WE PROTECT YOUR PERSONAL DATA

We are committed to protecting your personal data and use appropriate security measures, including encryption, firewalls, and access controls, to prevent unauthorised access, disclosure, alteration, or destruction of your personal data. However, no website or internet transmission is completely secure, and we cannot guarantee absolute security.

5. SHARING YOUR PERSONAL DATA

We may share your personal data with third-party service providers who help us operate the platform and deliver our Services. These third parties are contractually obligated to keep your information confidential and secure.

We may also disclose your personal data if required by law or to protect our legitimate interests.

6. COOKIES

We use cookies and other tracking technologies to distinguish you from other users, remember your preferences, and understand how you use the Platform. You can choose to disable cookies in your browser settings, but this may limit your ability to use certain features of the Platform.  

7. YOUR RIGHTS

You have certain rights regarding your personal data, including the right to access, correct, or delete your information. You can also object to the processing of your personal data or request to restrict its use.  

8. OPTING OUT of Marketing Communications

You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us using the information below.  

9. THIRD-PARTY LINKS

The Platform may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any website you visit.  

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated Privacy Policy on the Platform.  

11. CONTACT US

If you have any questions about this Privacy Policy or your personal data, please contact us at [Shor Machao email address]

12. GOVERNING LAW AND DISPUTE RESOLUTION

This Privacy Policy shall be governed by and construed and enforced in accordance with the laws of India, and courts in [Kolkata, West Bengal] shall have exclusive jurisdiction over all issues arising out of this Privacy Policy.